Logo design is a vital part of brand identity. It distills the essence of a brand into a simple, memorable mark that must work across formats and last over time. The process involves research, creative exploration, and refinement—often with multiple iterations to strike the right balance between originality, clarity, and function.

One of the main challenges is achieving simplicity without losing meaning. A successful logo is not just visually appealing, but also communicates personality, builds recognition, and connects with its audience instantly.