Jeanius blends "jeans" and "genius" to create a bold, eco-conscious denim brand. This project showcases a full brand identity—from a custom logo with a denim-inspired “U” to a vibrant color palette and clean typography system.

Design elements like dashed lines mimic stitching, reinforcing the brand’s crafted feel. Imagery is authentic, Gen Z-focused, and denim-first. The social media style is bold, witty, and visually consistent, designed to reflect confidence and individuality.